The back office
Runs your office while you're on the job.
Your phone rings while you're under a house. You can't get to it. Normally that customer rings the next name on the map. With a Newfront site, they get a text back in seconds, you get the job in one text when you climb out, and it's in your back office. No app to install, no login to remember, nothing to change about how you work.
A missed call, start to finish
Forty seconds, and she's still yours.
Karen rings from Google Maps. Dan's in a roof.
Then one text to Dan
Karen · 0491 570 156 (tap to call)Reply DONE after the job and Karen gets a review ask.
Your back office, on your phoneHow it works
A second number that only answers when you can't.
Your mobile stays your mobile. Three standard settings on it send the calls you don't answer to your back office number. If you pick up, nothing happens at all.
They ring you
From Google Maps, your site, a fridge magnet. Your phone rings exactly as it does now.
You can't answer
Busy, no signal, in a roof. After twenty seconds the call moves to your back office instead of voicemail. They hear a short greeting in your business's name.
They get a text
Within seconds. What's the problem, what suburb. If they leave a voicemail instead, the words are typed out for you.
You get the job
One text: the job, the suburb, their name, their number. Urgent ones say URGENT at the top. You ring them back when you're out.
Setup is three codes dialled on your phone, done with us in about fifteen minutes. ##002# switches it all off again, any time.
It asks what the job is and where, then hands over to you. You approve every quote, and the job books in when your customer taps Accept.
Burst, flooding, no power, sparks, gas smell: the text to you says URGENT, and the caller is told to ring 000 if anyone's in danger.
Tap Away in the back office. Callers hear you're back Monday, and nothing piles up while you're fishing.
The back office
Every customer you'd have lost, on one screen.
Missed calls, texts, voicemails and website enquiries land in one diary on your phone. Tap a card for the whole conversation and a call button. Mark it Job won or Not a job, and the numbers at the top become real.
Lives on your home screen
It opens like an app, in your colours with your logo. Sign in once with a code texted to you, and you stay signed in for a year.
Reviews, asked for you
Reviews are what rank you on Google. Tap Ask for review after a job and next morning the customer gets a thank-you text with your Google review link. If anything wasn't right, they reply and it comes straight to you, so you can fix it.
Invoices paid from their phone
Text DONE when the job's finished. The invoice goes to your customer by text, they pay by card or Apple Pay, and it's marked paid in your Xero. You get a text the moment the money's in.
The website form, with photos
Someone fills in the quote form at 9pm with four photos of the switchboard. You get one text with the photos, they get a "got it", and it's a card in your back office.
Numbers you can trust
Calls caught, how many texted back, jobs won, reviews in. Seven days, thirty days, all time. Only counted when you mark them, so nobody's guessing.
Private, and yours
Your back office sits on your own web address. Only the mobiles you name can sign in. Customers who reply STOP are never texted again, even if you delete the card.
Why it matters
Customers don't get lost choosing you. They get lost after.
People pick a local business on Google, then they ring. The leak comes when nobody answers. Here's what the surveys say happens next.
of calls to small businesses go unanswered
BIA/Kelseyof people would ring a competitor after an unanswered call
CallRail, 2025more likely to win the job when you reply within the hour
Harvard Business Reviewread a local business's Google reviews before choosing
BrightLocal, 2025ring the business straight from its Google listing
BrightLocalIndustry figures, mostly from US surveys: BrightLocal's Local Consumer Review Survey, Harvard Business Review, 2011, CallRail's 2025 consumer survey and BIA/Kelsey's small-business call study. We don't quote them as your numbers. Your numbers come from your own back office, every month.
Every month, a number
The note that replaces "your site had 212 visits".
Once a month you get one short note, built from your back office. Not visits and bounce rates. Calls it caught, jobs you marked, reviews that came in. If it isn't earning, you'll see that too, and you can leave any month.
Sandon River Electrical
- Calls the back office caught
- 11
- Customers who texted back
- 8
- You marked as jobs
- 5
- New Google reviews
- 4
Four reviews takes you to 4.9 from 57. Two of the five jobs came through the website form after hours.
Built for your trade
Same back office. Different doors.
The back office and the text-back are the same for everyone. What sits on top depends on where your customers leak. Items marked next are what we build once a client in that trade is on board.
Tradies
Plumbers, sparkies, gas, concreters, landscapers
- Missed call → text back in seconds → the job in one text to you
- Quote form with photos, so you can price a hot water system without the drive
- Voicemails typed out
- Reviews asked after every job you mark done
- Quote chaser: a polite nudge at day 3 and day 7
- "On my way" text with an arrival time
Cafés, pubs, takeaways
Anyone with a counter and a lunch rush
- Order-ahead and bookings from the site, straight to a counter screen
- "Are you open?" answered by text, after hours
- Gig guide, raffles and functions bookings for pubs
- Reviews asked for you
Salons, beauty, clinics
We sit on top of Fresha or Kitomba, we don't replace them
- Your real booking links, everywhere on the site
- Missed calls texted back while you're mid-colour
- Reviews asked for you
- Gap filler: a cancellation texts your waitlist, first reply gets the chair
- Rebooking nudge at six weeks
Shops
Retail, homewares, the general store
- Pre-order and click-and-collect
- "Have you got…?" answered by text
- Reviews asked for you
- Hold it for me: a button on the site, a text to the shop
- One photo, everywhere: text us a new-stock photo and it goes to the site and your socials
Charters, boat hire, dive
Anyone whose day depends on the swell
- Bookings with a deposit, from the site
- Missed calls texted back from the boat
- Reviews asked for you
- Weather call: every booked guest gets the cancel-or-rebook text in one tap
- After-hours answers: "can kids come?", "where do we park?"
Everyone
What every Front + Office back office has from day one
- Missed-call text-back
- The back office on your phone
- Quotes by text, with Accept
- Accepted jobs in your calendar
- Invoices paid from their phone, marked paid in Xero
- Website enquiries with photos
- Review engine
- Away mode for holidays
- The monthly note
If it catches one job a month, it's paid for itself many times over.
Your turn
See it work first.
Watch the back office run a plumbing job from missed call to review, then tell us about your business. Watch the demo. Pricing is here.
Let's talkor write to hello@newfront.com.au